Why this chapter matters
Executives act on what they can read quickly, so chart choice directly affects decisions.
What you will learn
- Match line, column, combo, and variance charts to KPI questions.
- Design clear axes, labels, and target markers without clutter.
- Show actual versus plan and trend context in one view.
Lessons in this chapter
- Chart selectionChoose visuals based on comparison, trend, or composition questions.
- Target lines and bandsAdd benchmarks that clarify whether performance is on track.
- Variance storytellingExplain gaps between actual and goal using concise visuals. Read the full guide →
- Readability checksReduce clutter and enforce consistent number formatting.
Study task
Build a KPI page with monthly revenue, margin, and conversion charts, each with a visible target line.
Chapter checkpoint
What is one common chart mistake in KPI reporting?
Using a chart type that hides the question, such as pie charts for time trends where a line chart is clearer.